Talking about the present is difficult because everything can change at any moment. Mobile internet penetration is increasing in Iran. Mid-year 2016 statistics show that there are 22 million mobile internet users and almost 9 million ADSL internet users in Iran. According to another survey 40 million Iranians use smart phones. These numbers are seen differently by different business people, but the winner is the one who doesn’t ignore them.
Trust is a precious thing that isn’t gained easily, but can be easily touched by a simple fault. We like to rely on things without any concerns. Worries grow when the question is about getting things done through other people. It gets even more complicated when it concerns our privacy. These kinds of questions make us think. That’s exactly what divide associations into two groups of thinkers: short term and superficial ones and long-term deep thinkers. The solutions found by each group represent their way of thinking. The first group tries to focus on the problem itself and find an answer to this question: “How could we build trust?”. But the second group concentrates on “what caused that problem” and seeks deeper, smarter and more strategic solutions.
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